I Heart Lesfic is organizing a December Sale.
We want to state right away IHL is not planning a traditional-style mega sale for December. Instead, we’re planning a 99-cent sale to start on December 26th.
There will be a mega sale in 2022, but the date has not yet been determined. We simply want to put together a smaller sale to help readers load up their snazzy new e-readers or to utilize Amazon gift cards they’ve received during the holiday season.
The Sale Details:
This sale will run December 26 through December 30.
Since the sale starts the day after Christmas, your book must be discounted by 10:00 p.m. (EST) on December 25th, or it will be yanked off the page.
All promotion for the IHL December sale will be handled via social media, aside from a small team we’ve assembled to get the word out via their newsletters.
The sale will involve numerous authors, and we don’t want everyone to email subscribers about the book discount extravaganza, flooding inboxes and annoying readers.
There has been some confusion about this request in the past. IHL is not banning you from notifying your subscribers about your own book being discounted. We’re only asking that you don’t mention the IHL December sale in your author newsletters.
Instead, we’re asking authors to post at least one message about the sale on their personal Facebook, Twitter, Instagram, Tumblr, blog, or whatever social media you prefer. The I Heart Lesfic team will handle the rest.
Unlike the mega sales, there will only be one price point: 99 cents.
The reason for this is to make things easier on the IHL team. Putting these sales together takes a lot of time, effort, and coordination. This one has to be finalized on Christmas, and we’re trying to leave some time for eggnog and cookies.
This is a lesfic sale, meaning all sub genres are welcome as long as the book is classified as lesbian fiction.
Another big change from the mega sale is an author can only submit one book at the 99-cent price point per pen name. To clarify, if you publish under Jane Doe and Jane Smith, you can submit 1 title for Jane Doe and 1 title for Jane Smith. We know some authors have collaborated with fellow lesfic authors. We will count these separately. Again, if Jane Doe and Jane Smith cowrote novels, Jane Doe can submit 1 title, Jane Smith can submit 1 title, and writing duo Doe and Smith can submit 1 title.
If you’re with a publisher and aren’t in control of your pricing or if you can’t lower the price of one of your books right now, you can still get involved if you have a book or story that’s listed at the 99-cent price point and the item is available on Amazon. This means deals on your website, BookFunnel, etc. will not be included.
Are you interested in joining the promotion?
Please include all of the information specified below in the body of an email to email@example.com with the subject line, “December Lesfic Sale.”
This is the info IHL needs:
- Author’s name
- Confirm you understand the price point is 99 cents
- Original price
- Subgenre (Romance, Erotica, Paranormal Romance, Romantic Suspense, etc.)
- Short blurb: Only 3-4 sentences. We will kick the email back to you if you go over the limit or include run-on sentences.
- Twitter handle (No worries if you aren’t on Twitter.)
- Is the book in Kindle Unlimited? (It doesn’t have to be in KU to be included in the sale.)
In order to be included in the sale, the 99-cent deal (or the lowest possible price in some market places, such as 49 in India) must be available in all the market places on Amazon, not solely the US and UK. From experience, readers outside the US and UK will feel left out when a deal doesn’t apply to them, which could potentially result in negative comments, especially on social media. Negativity spreads quickly, and it may impact all the authors involved in the sale.
The deadline for supplying the details is Friday, December 10th. The sooner you can get us the details, the better.
Again, please send your info to firstname.lastname@example.org with the subject line, “December Lesfic Sale.”
Please feel free to spread the word to other lesfic authors.
We look forward to hearing from you.
TB & Miranda